The short version...The advertiser wanted customers that didn't have a lot of disposable income to know that they were the store the customer should shop at for the item(s) being advertised. They followed this up with the statement...
"All you can do is all you can do."
All I know is that if I were the potential customer...I wouldn't be after hearing that.
Then they proceeded to add that you should shop there if you have deep pockets too.
Great...
Here is the 2 part lesson they taught.
1. If you don't have $ to spend...come here...we just wanted to remind you that you were cash strapped...and that you can only do so much...but come here anyway.
2. If you are $ loaded...come here...we want you to spend your money here. Why? Just because we want your business...not because we actually gave you a good reason to even consider us...or showed we cared about your needs...just because we have stuff...big stuff...lots of stuff...oh, and did we mention because we want your business.
LISTEN...
I know that the economy is making it tough...
But don't make it harder on yourself like this advertiser.
Talk WITH your customers.
The alternative?
Talking AT them. ( Today's example. )
Thank you for checking in today. I appreciate you being here.
With Expectancy,
The Zuke
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