Ka-boom or Ker-plop.

We had a great 4th of July with family and friends yesterday. Swimming, kickball, great food and of course...going to see the fireworks. Every year it seems like they send them off a bit later. This year was the latest yet. In addition to the late start...they were the LONGEST we have ever seen.

Herein the problem resides.

If the fireworks had been incredible and attention grabbing in their display...everyone would have been on the edge of their seats. 35 plus minutes of here a cracker there a cracker could actually put you to sleep in your lounge chair as you looked into the dark July sky last night.

So the product was lackluster...what about the "customers". Let's face it...as adults it is cool to see a great fireworks display...but the awe factor is in seeing a child view the spectacle.

When it is well after 10:30pm and over half the kids we had with us were out cold on the lawn...and the second oldest (7 years old) says..."I can't take this anymore" and drifts off to sleep in his dads lap...uhh...Houston...we have a problem.

So...2 for 2. Product and Customer expectations not met.

So you start the fireworks a little earlier and pack them into an amazing 10 minute display. Promote it ahead of time as the most amazing 10 minute display in WNY that you can't afford to miss.

The crowds will have a healthy expectation of what is to come...the customers will be overjoyed with the product and they will all be able to say...

'We were there".

Is your product causing your customers to want to tell your story?

Are you sure they are there? Or if they will come back?

With Expectancy,

The Zuke