"Tripping over dollar bills to pick up dimes"

In a conversation I had today with a businessman, he mentioned to me that the company he works for is constantly doing just that.

Companies have 2 choices. They either value their customers or the transaction from the customers.

At some point...all the fancy gimmicks, promos and sales fall on deaf ears once the customer realizes that what they thought was genuine interest in their needs was only an attempt to get in their purse or wallet...as soon as possible...at the expense of their loyalty and trust.

When the first good reason to make a business decision is $ related...think long and hard.

When the first good reason to make a business decision is customer related...smile.

At that point...you've got it.

And by the way...the $ usually follows.

With Expectancy,

The Zuke