While driving the other day I noticed something interesting. A mini-van with lettering on it declaring that it was a "Courtesy Shuttle" for a car dealership.
I know...that isn't very interesting in and of itself. But the next part raised my eyebrows...
The make of the van was not the same as the cars the dealership sells. (The make of the cars they sell is actually in their dealership name!)
Courtesy Shuttle = Great Idea.
Missed Opportunity to protect their brand = Lame.
Are you saying one thing and showing everyone something else by your actions/words today?
Stop thinking that no one notices it when you cut corners.
It is so obvious...it hurts.
With Expectancy,
The Zuke
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